Tag Archives: McDonaldization of Society

Bouncing off the Bars

People can get priggish or preachy about the whole “shop local” thing, but it really does have a positive impact. I bought a hank of homespun wool from a friend for $25; she spent $15 at the local craft shop and $10 buying books from me. I had supper at the buffet across the street; the craft shop owner bought cupcakes from the local bakery for her son’s birthday. “Follow the money” as ’round and ’round and ’round it goes, keeping us in business for ourselves–and each other.

What if I’d gone to Walmart instead and bought $25 worth of Red Heart–which would have been a whole 28 oz. more of crocheting material?

More yarn, less community. Thank you, but I’ll make my friend a scarf instead of an afghan for Christmas.

Jack and I shop local, but we once made a pact that we would not buy anything at Walmart unless we couldn’t find it after a week of trying elsewhere, and gave up after about 10 days. We needed a picture frame, and nobody sells them anymore, except specialty ones in Hallmark (a locally owned franchise).

So we’re not sticklers. Jack once read me excerpts from a book called The McDonaldization of Society, in which the author divided people into iron cagers, rubber cagers, and free-rangers. Iron cagers shopped for the cheapest or most convenient thing, without thinking of its impact or consequences except to them (money and time) in the short term. Rubber cagers tried to buy things from local providers before chain stores (local franchises are not chain stores in my mind, btw) and generally made purchases based on their carbon footprint and what they considered fair treatment of those who produced the item.

The sad point of the book was that free rangers–those who swear they will DO NO HARM, grow their own food, spin their own cloth, etc–cannot be completely free if they live in a developed nation. It’s impossible. (And if they live in a developing one, that’s just called “daily living.”)

Still, as that author pointed out, rubber caging is better than nothing, and every little bit helps–or at least slows the crash and tumble that economic or environmental disaster historically bring. So Jack and I aspire to bounce off the bars of uninformed choices every chance we get. Boing! It’s kinda fun, actually, to plot one’s way out of the path of least resistance, and surprisingly inexpensive. Bet you know a local crafter who doesn’t even have a shop; a little stuffed-to-the-gills “junk” store somewhere on your town’s side streets; even a service store that would do a gift certificate if you asked them.

Boing… this is kinda fun… boing….

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Filed under Big Stone Gap, book repair, folklore and ethnography, humor, small town USA, VA