Afterwords Bookstore Speaks….

This might be one of the sweetest press releases ever!  Jack and I head off Tuesday to speak at Afterwords Books.

Turning Retail Stores Into Community Resources
Bookstore Owners Lead Discussion for Local Business Owners at Special Event in Edwardsville

EDWARDSVILLE, ILL. October 11, 2013 – How can locally-owned businesses stay at the top of shoppers’ minds in a world dominated by big box stores and online retailers? On October 22, 2013, two family-run bookstore owners – one from Edwardsville, Ill. and one from Big Stone Gap, Va. – will share their stories how they transformed their stores into community hubs in order to drive sales.

Like many locally-owned retailers, LuAnn Locke of Afterwords Bookstore in Edwardsville faced an uphill battle in encouraging residents to shop local. As a bookstore owner, it was even more challenging with the proliferation of e-readers in the market. On the verge of closing shop, Locke connected with Wendy Welch, owner of Tales of the Lonesome Pine bookstore in Virginia and author of The Little Bookstore of Big Stone Gap. Through her experience and buoyed by the lessons of Welch, Locke transformed Afterwords into a community resource for book lovers and was able to stay in business.

On October 22, Welch and Locke will join together at Afterwords to lead a discussion on how local businesses can be more than retail stores – they can be gathering spots that encourage community interaction to help boost sales. Welch and Locke will share best practices, grassroots marketing efforts and in-store programs that helped their businesses survive in a competitive marketplace.

Said Locke, “Welch’s book was instrumental in our decision to keep fighting the good fight – to continue to believe in Afterwords Books and what it means to our community. She has inspired to me to make the store a place where book lovers can connect over their shared interests and boost interest in reading throughout the region.”

Small business owners and the public alike are welcome to join in the discussion, starting at 7 p.m. Refreshments will be served, and a 20 percent discount will be offered on all book club selections. Afterwords Books is located at 232 Buchanan Street in Edwardsville, Ill. For more information about Afterwords or its upcoming events, visit www.afterwordsusedbooks.com or call 618-655-0355.

About Afterwords Books: Afterwords Books is a family owned and operated bookstore in Edwardsville, Ill. Afterwords offers customers both new and used books, a trade for credit program, free children’s story times, book clubs for all ages, a monthly documentary club, educational toys, and unique gifts crafted from local artisans. As a locally-owned store dedicated to the community, Afterwords is committed to serving as a community resource and gathering place for fans of the written word. For more information, visit www.afterwordsusedbooks.com.

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2 Comments

Filed under Big Stone Gap, book reviews, bookstore management, publishing, shopsitting, small town USA, VA, writing

2 responses to “Afterwords Bookstore Speaks….

  1. afterwordsbooks

    So, so excited to welcome you to our tiny book shop! Special thanks goes to our friend and unfaltering supporter, Nicole Plegge, Public Relations Extraordinaire, for writing up such a great press release!

  2. Kathy Brooks

    This is some great news I like to read about. Thank you for not giving up to the high dollar book retailers. Have you ever thought about having a field trip for middle school aged children to visit the small shops across this great nation. They go all other kind of places why not a small book shop where those books that don’t make it to the Fortune News list and where so of the greatest writers can be found are on book shelves in those quant small bookstores that have aroma of books.

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